How to Grow Your Business – Top Tip #9 – Look Ahead and Keep Focus

Posted by Bennie Groenewald on 30 April 2018.



Bennie Groenewald

LLM Tax Law, B.Proc, HDip Tax

The Tax Shop Head Office

More about Bennie Groenewald

After having qualified and practiced as a Commercial lawyer Bennie worked in the Banking and Financial services industry for 25 years across multiple market segments in South Africa, Sub-Saharan Africa and the UK, the last 14 years of which in senior and executive leadership positions. During this time, he dealt extensively with cross-border banking and finance including project finance, asset finance, debt capital markets and derivatives, including the legal aspects thereof. In recent years, Bennie has played an active leading role in investment, credit and risk management as well as sound corporate governance.
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There’s a saying that goes, “Don’t look back, you’ll miss what’s in front of you.”

Don’t keep looking back at setbacks, always move on and focus on what lies ahead. In fact, it’s not the chances we took that we look back on, but often rather the chances we did not take that keeps us in regret.

If your effort to offer a product or service is not as successful as you anticipated, don’t sweat it! Keep looking ahead and try to find another or better way of bringing it to the market. Perhaps, the same service or product, packaged or presented in a different way is what the market needs.

In a couple of years, the setbacks you’ve encountered will make an amusing story. Soon, when all is well, you may reflect on this period of your business and be happy that you didn’t give up.
In growing your business, take the time to think and plan what you should do next. Being prepared gives you the added bounce you need to get back up quickly, should you stumble or fall. A constant focus on the future will help avert disaster and allow you to take advantage of opportunities. It will also help to avoid looking in the rear-view mirror and thinking what might have been.

Never look back unless it is to measure the progress you have made.

Yes, it is hard to comeback after hitting a disappointing golf shot but it’s a matter of believing in yourself and your abilities that will gain you confidence as you move ahead.

It’s important to keep in mind that the business environment is constantly changing. You have to continuously identify and develop new capabilities to remain relevant and ahead of the game.